Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause marketing, having raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and Joe discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer. How Iron Hill decided on a dessert to benefit CureSearch. To Joe's delight, Kevin and Mark describes the Triple Chocolate Hill, a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream.  Since 2004, Iron Hill has raised $200k by selling the dessert at 12 locations. Kevin and Mark discuss their partnership with CureSearch and what a great partner they've been. This fundraiser is unique in that it's promoted year-round. How does Iron Hill sustain the enthusiasm for the fundraiser, especially with employe