Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Scott Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes. On the show, Megan, Scott, Katie, and Joe discuss: How Scott and Katie define an "influencer." Why Allison + Partners decided to do a study on the connection between influencers and cause marketing. How important influencers can be and driving donations and engagement for causes. Why people who follow influencers are more inclined to support causes. What factors make an influencer credible with consumers when it comes to causes. Examples of how brands leverage brands for causes and some of the challenges. How brands identify the influencers for the right causes. And the pitfalls of paying for influencers, especially for brands. Links & Notes Allison + Partners What’s Wrong With Tom Brady’s Partnership With Best Buddies? Everything How Columbia Sportswear is Using Cause M