Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Anne Candido, Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services. On the show, Megan, Anne, and Joe discuss: How Tide Loads of Hope got started and how it has evolved. What's in the "care kits" that P&G distributes. P&G's partnership with Matthew 25 Ministries and Whirlpool.  How they communicate with victims on access to the truck when disaster areas don't have power. How P&G employees can get involved in Tide Loads of Hope. How are Tide Loads of Hope trucks used when they aren't needed for a disaster scene. How the program is funded. How Tide Loads of Hope helps P&G sell more detergent. How P&G shares the Tide Loads of Hope mission with consumers.  How P&G is growing the program. Links & Notes Matthew 25 Ministries 216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools Tide Loa