Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Melanie Zachar Kaloski, Nesquik Marketing Manager at Nestle, about QuikStache, a fun campaign with the Movember Foundation to raise awareness of men's health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember's 10th birthday. On the show, Megan, Melanie, and Joe discuss: How was Nesquick introduced to Movember? What was the genesis of this partnership? Tell us about the “QuickStache” campaign this year: who are you targeting with your fun chocolate milk ‘staches? You pledged to donate $10 for every donation made on Movember's birthday, how did that go? Are cause-related marketing campaigns new to Nequick? What have you learned from your involvement with Movember this year? Movember traditionally has done a good job activating corporate teams. Was this an element of your campaign this year? Or was it more consumer-facing? What kind of response did you get from consumers? Do you anticipate continuing this