Cause Talk Radio: The Cause Marketing Podcast

Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies. Links & Notes Heads & Tails 00:00 - Sponsor: Engage For Good Halo Awards Submission Now Open! 00:28 - Welcome to Cause Talk Radio! 01:06 - Welcome Petco's Brock Weatherup 03:18 - What is Petco's Heads & Tails app? 05:46 - How do you get people to use your app? 08:14 - How's it performing so far? 09:44 - Why build an app? 12:24 - How does Heads & Tails integrate with other Petco apps? 13:56 - Let's talk about retention. 16:54 - How do you monetize your app experience? 18:46 - The New Content Marketing? 22:24 - PetCoach by Petco 23:49 - What digital trends are you watching with cause tie-ins? 25:28 - Learn more about Heads & Tails