Cause Talk Radio: The Cause Marketing Podcast

Today Joe and Megan chat with Kris Bahner, Senior Vice President of Global Corporate Affairs with Kellogg about their new Rice Krispies Treats Sensory Love Notes campaign in partnership with nonprofit Autism Speaks*.Several years ago, Rice Krispies Treats first developed writable wrappers on 2017 where parents could write encouraging notes directly on the packages of Rice Krispies Treats to put in kids’ lunchboxes. In 2018, Kellogg partnered with the National Federation of the Blind to create braille stickers for Rice Krispies Treats as well as recordable audioboxes to convey messages to those that were low- or no vision.Those braille love notes were so well received, the brand opted to expand the campaign to make it even more inclusive. This year they established a partnership with Autism Speaks to create sensory love notes, which are stickers made of different materials like fleece, satin or velour and provide a tactile experience to kids with sensory issues.As a mom of a child with autism, Kris has a profe