Cause Talk Radio: The Cause Marketing Podcast

When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance.Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.Mentioned Links Dan Goldenberg on Twitter Call of Duty Endowment Activision/Blizzard Riot Games Social Impact League of Legends Subreddit 00:00 - Welcome to Cause Talk Radio 00:53 - Play Apart Together 01:44 - Introducing Jeff Burrell and Dan Goldenberg 05:39 - Activations across games 11:18 - A history of cause 15:02 -