Cause Talk Radio: The Cause Marketing Podcast

We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners.This episode features the Gold Winner in the Consumer-Activated Corporate Donation category, a partnership between DSW & Soles4Souls.Megan is joined by Amy Stevenson, Chief Marketing Officer for DSW and Buddy Teaster, CEO of Soles4Souls. They discuss this 10-year partnership and how the partners really doubled down in 2019 to solve a unique business challenge for DSW: how to provide consumers with a way to donate their gently-used shoes so they could make room for new ones in their closet in a way that supported micro-entrepreneurs in developing countries. They cover how DSW incentivized consumers to donate by providing bonus loyalty points, why it was critical for DSW employees (up to and including the President) to be "all-in" and what actually happens after shoes are donated through this award-winning effort.Of course, the conversation also includes a deep