Cause Talk Radio: The Cause Marketing Podcast

We're back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year's Halo Award winners.This episode features the Silver Winner in the Inclusion category, an initiative called 'Face Your Fierce', a partnership between Abercrombie & Fitch and The Trevor Project.Megan is joined by Carey Krug, SVP and Head of Marketing for Abercrombie & Fitch and Shira Kogan, Senior Corporate Development Manger for The Trevor Project. They discuss how this 2019 effort went all-in to activate around one of Abercrombie's best-selling SKUs, its 'Fierce' fragrance for men, in a year-round campaign that authentically highlighted stories of real people with diverse identities within the LGBTQ community. The conversation digs into the round-up at point of sale, why the partners decided to make this a year-round effort, the metrics both partners were following as well as the impact of this campaign on the youth that Trevor serves.The COVID crisis has made Trevor's missi