Bizwiz Podcast

How To Build Success on Love   Michele PW is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. If the words “I want to start a business I love and that loves me back,” you are in the right place.   Michele taught herself to read when she was 3 years old. As you can imagine, writing was a driving force throughout her life. When Michele was in college, she discovered the wacky world of direct response copywriting, which eventually led to her to discover the love-based copy and marketing philosophy. Michele has written and published many books in the Love-Based Business series.   Questions you'll hear on the podcast today What led to you discovering the love-based copy philosophy? What exactly is love-based copy and marketing and how is it different from traditional copy and marketing? How can