Moving Forward Leadership: Inspire | Mentor | Lead

Social purpose in business has become increasingly important for employee engagement and customer retention, yet many leaders still struggle to understand what it means for their business. So, how can defining your purpose help you grow a profitable business that people love? Sharing inspiration from organizations such as Intrepid Travel, Patagonia, Unilever and PayPal, Butler-Madden explores the intrinsic connection between the two things that drive successful purpose-led businesses: Love (of people, planet and humanity – the raw emotion behind purpose) and Money (profit and commercial success). When purpose drives profit, it offers the ability to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract invested employees, customers, and investors; and you build trust, the currency of a valued business.   Carolyn Butler-Madden is inspired by a future where business is a force for good and brands drive profit through purpo