BANK ON IT

About this nugget: This nugget was pulled from episode 169 from an interview with Chris Britt, co founder and CEO of Chime. This nugget is on having a crystal clear value proposition.   Subscribe to Bank On It podcast on iTunes, Google Play, Stitcher, Spotify and iHeartRadio and you’ll get these nuggets delivered every Wednesday morning. No matter the stage of a company, nailing the value proposition is hard.   Whether it's at startup or growth stage it's difficult, the only thing that evolves is the scope of the challenge.    Regardless, the challenge for founders falls under about three main points.  Does it resonate? Can we deliver a best in class experience? Does it attract customers to drive the right consumer habits? These are very basic points, but nailing the nuances of them is where the real challenge is.  Details are often missed and there’s a failure to predict future outcomes on one, two or three of these points, since companies early in life are focused on getting a relative-size customer