Women In Leadership

Want to build your reach while becoming known as a trusted authority in your field?  Don’t try to be all things to all people – especially with the message you share.  The broader your message is, the longer it’ll take to build your reach OR be seen as a trusted authority. If ever.  Because your message will get lost in the noise.   Instead, hone your message to a specific niched audience.  And, speak to that niche. Speak to your audience of one.  When you do and you speak into the challenges, he/she faces, along with the desired outcomes he/she longs for, as well as invaluable insights on HOW they can begin to achieve that, it won’t be long before that audience of one becomes two, becomes four, eight, and so on.   Because you become a go-to resource and can continue to nurture your community into leads and inquiries and eventually customers.  But it starts with ONE, clear and highly-niched message that speaks to an audience of ONE.   Get clear on that first!  In the next few tips, I’ll be sharing more about