The Best Business Podcast With Daryl Urbanski

When you start a business, the first thing you need to ask yourself is not what to sell but to whom will you sell. That is to say: before you can survey your target market, you first need to choose one. But how exactly should you do that?   That’s the question that our guest, Ryan Levesque, will answer today. Ryan is the CEO of The ASK Method Company and is well-known for creating online lead and sale flow models, most notably the survey funnel formula from his book Ask. He is also the co-founder and CEO of bucket.io, a marketing funnel software for building assessments, quizzes, and surveys that can help with market segmentation.   In this episode, we’re here to talk about his book Choose. We will go over the types of entrepreneurs, and Ryan will also share some of the metrics used in his book to identify and choose a viable market.   ✅ Choose is a prequel to Ask and answers the question, “What does it mean to be in a good market versus a bad market?” The book’s structure has a three-part framework: brainsto