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Synopsis

Justin Brooke is an author, blogger, speaker, and the founder of AdSkills. He is a highly-respected online advertising expert and has helped over 11,000 ad buyers create more profitable campaigns. You can find all you need to know about paid media and online advertising on AdSkills.   He is back on the show to share some insights on how to make the paid media game work and what to do when things go wrong. He talks us through the current situation of the industry, algorithms and how you can advertise on different platforms, and fixing your campaigns. If you’re interested to know more, tune in to the episode!    ✅ Native ads are strong for businesses with a mass-market type of products or services. If you have a niche, work with Google, Facebook, or YouTube. If you want to learn just one, Google is your safest bet. ✅ Start with branded search ads, then follow up with retargeting and discovery ads. You can make a lot of mistakes and still find success with this system at a small budget. ✅ People, especially newb