The Best Business Podcast With Daryl Urbanski

Customers, above all else, are people. Sadly, many salespeople and marketers forget this. Many businesses need to take a step back and realize that they need to consider a client's values, beliefs, and context when serving them. That’s where collaborative selling comes in. In this episode, Rick Barrera shares his experiences as a marketing consultant. He talks about his many adventures getting into sales and how he realized the importance of collaboration in business. He also emphasizes that there is still room for community-building and cooperation in a culture that esteems independence. Join us and learn more about the art of collaborative selling. About Rick Rick Barrera is a nationally acclaimed speaker and marketing consultant. Fortune 500 companies know him because of his published works that tackle his unique approach to brand building, such as "Non-Manipulative Selling.” He works with companies to redesign their systems and promotes a holistic approach to serving clients. How to Use Collabor