Resourceful Designer - Resources To Help Streamline Your Graphic Design And Web Design Business.

I want to start with a story. A business coach client hired me for a design project about a dozen years ago. He had just finished writing his second book and wanted me to design and format it for him for publication. The project also included an accompanying bookmark and a small website related to the book. I had given him a quote for the project, which he readily accepted, and we got underway. Once the project was completed and paid for, this business coach told me how impressed he was working with me. He said everything went so smoothly that he would have paid three times the amount for the great work I provided him. Now I brushed this statement off as hyperbole from a grateful client. I mean, how many times have you received excellent service somewhere and thought, "I got more than I paid for?" But then he said he wasn't exaggerating and proceeded to explain why he thought that way. And what he said next changed the way I looked at pricing my projects from that day forward. How do you determine your pricin