Startup Selling: Talking Sales With Scott Sambucci

In this episode of the Startup Selling Podcast, I interviewed Selling Boldly Author, Alex Goldfayn.   Alex is a global sales consultant, speaker, and author of a Wall Street Journal best-seller called Selling Boldly.   The Revenue Growth Consultancy creates an average annual revenue growth of 10-20% for its clients. About once a week, he delivers keynote speeches, sales kickoffs, breakout sessions, and workshops for various associations and companies around the country.    The topic is sales growth, but Alex also dives deeply into confidence (instead of meekness), proactivity (instead of reactivity), and optimism (instead of pessimism). Fast sales growth is a function of mindset change and a system of simple behaviors.   After reading Alex’s book, I sent him a note on Linkedin. We talked on the phone, and we immediately clicked. So I invited him to the Startup Selling Show, and he graciously accepted.   The reason I wanted to have Alex on the podcast is to talk through the strategies he uses when he consults