Muscle for Life

In this podcast, I talk with Dr. Flint McGlaughlin about marketing, which is something he knows quite a bit about. In fact, I’ve known about Flint and followed his work for over a decade now, so this was a treat for me. In case you’re not familiar with him, Flint is an academic and business leader who served as the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and is the founder of the MECLABS Institute, a marketing research institute dedicated to figuring out how people make choices and what influences those choices. Not only has Flint written and edited hundreds of articles and texts and won multiple awards, but he’s patented ten offer conversion-related heuristics, conducted large-scale research projects in partnership with companies like The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada, and has lectured at conferences and universities around the world, including New York University, Columbia University, Oxford University. He