Startup Selling: Talking Sales With Scott Sambucci

In this episode of the Startup Selling Podcast, I interviewed Damian Thompson.   Damian is the co-founder and Chief Customer Officer at LeadFuze, a company that provides automated lead generation software that helps B2B companies find leads and have more sales conversations automatically. Damian has led sales teams in a dozen countries, coaching 200+ professionals to more than $100 million in sales.   Damian walked us through his "Cardinal Rules of Cold Emailing.”    Here are a few we discussed:     1 - Passive-Aggressive SUCKS (my words…): Sending a second or third or fourth email to someone that read – "I haven’t heard back from you…” is really bad. It’s not the prospect’s fault they haven’t replied – it’s yours. Would you want to receive this email? Would you respond? How do you feel when you get these emails?   2 - Brevity: Assume email is read on mobile.  Don’t use wasted words.    Bad: "I found you on Angel List…” or “I know you’re busy so I won’t take much time…”   3 - Don’t be apologetic: As Damian sa