The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Nathan Rawlins is the Chief Marketing Officer of Lucid, a software company with around 1000 employees that designs online visual collaboration applications. Its products are utilized in over 180 countries by more than 30 million users worldwide.  Lucid's online applications bring people together over the web from anywhere in the world to work together on a shared canvas.  Nathan joined Lucid in 2017 as the CMO to show the world the benefits of working visually. Prior to joining Lucid, Nathan led worldwide marketing activities for Puppet and helped scale Jive through an IPO as he directed product marketing and brand. Lucid was named Best Led Companies in 2021 by Inc. Magazine and was named Best Workplace in Technology by Fortune for a second consecutive year.  I have known Nathan for many years. We were reminiscing about how software has changed communication and collaboration for people over the years.  The shift has been to social ways of communication more so than collaboration. Communication has evolved pr