Blatchford Solutions Podcast | Business Coaching For Dentists

Perry Marshall is the Founder of the Evolution 2.0 Prize, the world’s largest science research award, and the author of multiple books, including 80/20 Sales and Marketing. Perry is also a Google Ads guru, and his Google AdWords book laid the foundation for the $100 billion pay-per-click (PPC) industry. Perry is endorsed in Forbes and Inc. Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries have benefited from his capacity to integrate sales, technology, art, and psychology. He has a bachelor’s degree in electrical engineering and currently lives with his family in Chicago.  In this episode… Business owners spend enormous amounts of time trying to please their most difficult customers. But is that actually where you’re making the most money? Perry Marshall believes that 80% of your company’s profits come from 20% of your clients — and not the hard-to-please ones. Rather than trying to make every customer happy or spending hours recruiting new clients, Perry s