Nature's Voice

How do you get children to swap some of their TV and computer time for spending more wild time outdoors?  Project Wild Thing is a film led campaign which aims to do just that. It's backed by the RSPB and is made by  award winning documentary maker David Bond.  On this month's Natures Voice Jane Markham talks to David about how his family inspired him to make the film and how he played the marketing industry at its own game to 'sell' nature to children.