Muse Ecology

#11 David Bronner and the All-One Legacy

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Synopsis

In spring 2018 I visited the headquarters of the Dr. Bronner's Magic Soap Company in Vista, California, where the Bronner family carries on the legacy of 5 generations of traditional soapmaking and the quirky and passionate All-One vision of Emmanuel Bronner (Dr. Bronner).  You are probably familiar with their colorful liquid soap bottles covered with words exuberantly enumerating what Dr. Bronner called the Moral ABC's. The Bronner Family still uses their castillian soap product as a platform for world healing.  I met with David Bronner, Emmanuel's grandson, intending to discuss the new Regenerative Organic Certification that they are championing along with Patagonia, The Rodale Institute, and quite a few other companies who are seeking to help create a more harmonious agricultural system.  David also invited Mickey Norris and Chris Conrad to join our factory tour and conversation. David described Chris and Mickey as "the godfather and godmother of cannabis" because of their 30 plus years of pioneering advoc