Startup Selling: Talking Sales With Scott Sambucci

One of the biggest challenges startup founders face is dealing with the daily distractions and all the options available for the business –    Lead gen strategies, pricing models, hiring decisions, product features. It’s nearly an endless list.   Often there’s a tendency to keep trying new things –    Try running a booth at a conference… Try a little bit of outbound… Try recruiting a Sales VP… Try hiring a marketing agency… Try selling into a new vertical…   Trying seems like the quick, fast and cheap approach, but it’s more expensive than committing to a strategy.   When we’re ready to commit, it means that we’ve done the research, we’re clear on what the right work is, and what’s required to be successful.    When we commit, we acknowledge and accept the obstacles along the way.   But if we only tell ourselves that we’ll “try” something, it’s easy to give up as soon as we hit a bump along the way.   Think about someone you know that “tried to go to the gym every day” or “tried to be an early riser.”   How