The Impact Report

Maximizing Positive Social Impact and Minimizing Environmental Impact: An Interview with Ali Kenney of Burton Snowboards  It’s almost impossible to upcycle used snowboards. Because their components—metal, wood, plastic, resin—are tightly fused during manufacturing, the best end-of-life outcome is usually chopped scrap that can be downcycled into fill. Which is why Burton is working with a new recyclable epoxy resin. ReRez allows used snowboards to be disassembled, and each material input to be reccyled into new life. This focus on end-of-life innovation is just one of the ways that Burton is meeting its ambitious 2020 sustainability goals. From 100% Fair Labor Association compliance in its factories, to the carbon-neutral Burton US Open, to Chill, its youth development program, the company believes that succeeding as a business means succeding at sustainability. The Bard MBA’s Cory Skuldt spoke with Ali Kenney, VP of Global Strategy and Insights at Burton, for The Impact Report. Kenney proposed and built B