Bai Banking Strategies
23.09 - Personalization offers 'tremendous opportunity' for banks and credit unions
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:12
- More information
Informações:
Synopsis
The personalization trend being driven by online retail, streaming media and other industries is also a front-of-mind issue for banks and credit unions. Greg Kanevski, global head of banking at ServiceNow, discusses a personalization strategy that has an optimal mix of people and technology.