Creative Destruction - Honest Conversations About Farming, Business, And Life

Marty McDonald will be one of the speakers at PV3 in March 2016.Learn more about PV3 at permaculturevoices.com/pv3.The latest trend in marketing is story marking.  Telling your story in a way that unique, honest, and in a way that resonates with your target market.  But not all stories are created equal.  And not all stories should be told by anyone.  Because a good story told poorly is in affect a bad story.  So what makes a good story?  It's a bit like pornography; you know a good story when you hear it.  But at it's core good stories take us on a journey.  They are easy to follow and resonate with us emotionally.  Good stories are often concise and have a clear theme, which also makes the stories shareable.  Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.In today's show I am joined by marketer Marty McDonald to talk about story marketing.Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications fi