Creative Destruction - Honest Conversations About Farming, Business, And Life

Learn more at permaculturevoices.com/theurbanfarmer Support the show at permaculturevoices.com/support Think about an established farmers market with an established customer base. Everyone shopping at that market has their preferred vendors.  They buy lettuce from this guy and they buy tomatoes from that girl week after week.  They don’t switch it up. If you then enter that market as a new vendor, how do you knock someone out of the preferred vendor spot in a customer’s mind? How do you get the customer to switch to buying lettuce or tomatoes from you instead of that guy or that girl?  Because that’s really what you need to do.  Either you need to get existing customers to switch or you need to pick up market share from new customers. The bad news is that once a person commits to a particular product or brand in their mind it’s very hard to get them to switch.   Look no further than you own habits.  How often do you go to different grocery stores or gas stations by your house or how often do you change b