Rise Of The Black Warrior's Podcast

Whats more important, the building or its shadow? This is an extreme example of what this topic is about, however it is very real. Many people spend so much time and energy trying to show people what they are working on, or what they want themselves to appear to be, that they have little energy left to actually get things done! Thats flipping your Iceberg. The iceberg metaphor is about focusing your power on the thing that makes you strong and not the exposed areas that people look to see!