Consciously Speaking

Today’s guest is Michele Pariza Wacek (aka Michele PW). She is considered one of the hottest direct response copywriters and marketing consultants in the industry today, and you may be wondering what’s that got to do with Consciously Speaking. Well… Michele is the creator of the “Love–Based Copywriting” philosophy. She started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter. But she quickly realized her vision was bigger than serving her clients as a one–woman–shop. In 2004, she began the transformation to building a copywriting company. And in 2006, her vision became a reality. In addition, Michele is also a national speaker and the bestselling author of Love–Based Copywriting – How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients along with completing two novels. You can find out more about Michele at www.michelepw.com. This episode is bei