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The Merger That Didn't Happen - Part 1

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Synopsis

Six months ago, Bernadette Coleman, founder and CEO of Advice Interactive Group, was leading her company down the fast track to a merger that looked perfect for her company. Yet in the end, she elected not to go forward with it. In Part 1 of this interview, Bernadette talks about why the merger appeared to be such a good thing and how quickly circumstances changed to make it untenable.