Side Hustle Teachers

Your Content Niche: What Is It and Why Is It Essential for Your Business?

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What is a niche? My favorite definition: A niche market is a subset of a larger market defined by its unique needs, preferences, and identity. - Kitty Shark Creative It’s the thing you do, in the way you do it, and for whom. There’s also some confusion about how to say niche. Some people say it in a way that rhymes with rich, others like it rhymes with sheesh, both are correct. So however you say it, you’re good. For example, in teaching, we’re all specialists. I teach music, that’s my specialization. Even though I’m certified to teach Pre-K through 12th grade, I teach middle school music. And to narrow that down even further, my passion is general music. There are lots of ways to narrow down your niche, but let’s focus on the big 3: Services offered Clients demographics Geographic area Services Offered. By choosing to focus on a specific set of services, you are narrowing your customer base and becoming known for a particular skill set. I was driving behind a tree removal company’s truck recently, and on t