Startup Selling: Talking Sales With Scott Sambucci

It's less than 3 days from the race start – the Western States 100 – an ultra-marathon from Olympic Valley in the Sierra Nevadas to Auburn, CA near the Sacramento Valley.   I didn't sleep well two nights ago – waking up at 1:30am with some pre-race anxiety. That's normal, and expected. Having a few nerves is good – it keeps me focused on every last detail.   That brings me to today's Startup Selling Lessons from the Trail – making the most of every training opportunity these past six months. Covering every last detail in my final preparation.   I'm past all of the training and tune-ups. It's all about logistics, packing and crew instructions. (I've written an 8-page manual just for my pacers and crew. (I'll drop a link to the PDF in the comments if you're interested...)   Most of all for you, as you build, grow and run your startup, you've got to do the same – make the most of every minute, every opportunity.    You've got to cover every last detail.    You've got to seek and find the unknown unknowns to redu