2 Minute Talk Tips

  2-Minute Tip: Describe your Audience   Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.   I'm not sure if it's the best approach for a big-box retailer, but it can help your talks.   It's important to understand your target audience. Start by describing the one person you wan to reach. Who are they? What do they do? What do they wear? Where do they work? What is family like? Why do they need to hear your message? What will happen to them if they don't heed your call to action?   This exercise provides a useful framework for understanding your audience and tuning to message to maximize it's effectiveness. After all, it's hard to tell a story when you don't know who you're telling it to.   Post Tip Discussion: Meet Phillip Andrew   Phillip Andrew is a speaker and TV producer with a special interest in the youth market. And he is a deligh