Michmash

Today my guest, Julie Mossler, is the Founder and CEO of Common Fortune which binds the strength of great companies to build tomorrow’s super brands. Julie was the first Head of Global Marketing, Brand Values & Global Communications at Waze. She was also the first Comms/PR and Consumer Marketing hire at Groupon, building departments globally and navigating through its IPO. [00:01 – 06:19] Opening Segment I introduce and give a brief background about our guest Julie talks about building Relationship through Twitter She also talks about her beliefs of having diverse teams in Marketing  Having empathy as a marketer to course-correct [06:20 – 15:48] Today’s Influencers  Impact of Influencers on growing youth today Having a hobby, a skill, or a personality to be an influencer Using social media platforms to make money and make good self investments  Brooklyn as being ‘Instagramy’ [15:49– 24:29] Fun Questions with Julie What was the last Groupon you purchased?Nail Salon Recent acts of kindness