The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

We explore the people strategy Adidas has been implementing with chief HR officer, Karen Parkin, and we talk about how things might be changing in the world of work.  Karen Parkin is the chief HR officer at Adidas, a global sporting goods company headquartered in Germany. Parkin has been with the company for 20 years and with her background in sales she has been able to bring a unique perspective to the company’s new people strategy.   Adidas has been going through a lot of changes including the arrival of a new CEO, which will bring about a change in culture and strategy in itself. Another change that has been taking place is in the company’s people strategy.  Adidas understands the importance of evolving with the ever changing world of work and the importance of employee experience and engagement. Parkin says, “to be successful we need the best people sitting in the right seats”, so when they were developing their new people strategy they had four pillars in mind. These four pillars dealt with attracti