The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Jon Gordon is a best-selling author whose books and talks have inspired readers and audiences around the world. Gordon’s principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals and non-profits. He is the author of 17 books including 5 best-sellers: The Energy Bus, The Carpenter, Training Camp, You Win in the Locker Room First and most recently, The Power of Positive Leadership. Gordon explains how - from the brink of bankruptcy - he built up a personal brand to write best-selling books and develop a very successful speaking career.  He describes that he tackled this by being very purposeful and ‘building a brand and business’.  The process was that he: Created a website – added events and articles Wrote a one page overview of his speaking topics – The first was 5 Ways to Become Addicted to Positive Energy Sent out 1000’s of emails with the one page – 99% did not respond Eventually got a speaking gig with the Jaguars team and t