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Nilofer Merchant is the author of The Power of Onlyness and the recipient of the Thinkers 50 #1 Future Thinker Award. Nilofer began her career in business 25 years ago as an administrative assistant, and quickly rose to division leader, to CEO to board member of a NASDAQ-traded company.  She has personally launched more than 100 products, netting $18B in sales and has held executive positions at Fortune 500 companies like Apple and Autodesk to startups in the early days of the Web (Golive/ later bought by Adobe).  Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance on new product strategies, entering new markets, defending against competitors, and optimizing revenues.   The term ‘Onlyness’ was coined by Merchant because it captured something that couldn’t be characterized in any other way. The way in which ideas are becoming the nucleus of all valued creation, it’s no longer about organizations or the capital that comes from that – it’s about ideas. ‘Onlyness’, is the spot in