The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |
Ep 150: Working With Your Spouse, Building a Personal Brand & The Future of Customer Service
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:14:31
- More information
Informações:
Synopsis
Blake Morgan is a keynote speaker, a Customer Experience Futurist and author of the new book, "More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” She is also my wife. Blake is an adjunct faculty member in Rutgers University’s executive education MBA program. She contributes to Forbes, the Harvard Business Review and the American Marketing Association. She hosts The Modern Customer Podcast and a weekly customer experience video series on YouTube. More is More is about hard work. Blake says that companies today cannot sit on their laurels. “The only thing that will differentiate themselves from their competitors is customer experience.” Customer experience is what the customer thinks of the brand. It doesn’t matter what a company thinks, the customer has preconceived ideas of what it is. The book discusses – a ‘D.O. M.O.R.E.’ framework. This is not just spending more money but making customers lives easier and better. Do More comes