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Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Dell EMC’s Big Data Practice. As a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Big Data is a term. The adjective ‘big’ has no meaning. Most companies are interested in looking at the ‘boat load of data’ they have but are not sure what to do with it. Right now, companies are only looking at the data to see ‘what happened’. “The biggest challenge from IT side and business side is to understand how they can understand data to effectively power their business model.” Dell is using data to do predictive maintenance on their equipment. The goal is to fix devices b