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Trynka Shineman is the CEO of Vistaprint, a 20 year old global company that provides online custom printing, marketing materials, and a lot more. She brings more than 20 years of experience in market research and analysis, strategic planning, database marketing and e-commerce to her role. Prior to her current position, Shineman held a variety of roles at Vistaprint including president, chief marketing officer, and chief customer officer. Before joining Vistaprint, Shineman was a director and senior manager for PreVision Marketing, an Inc. 500 and Software 500 innovator in direct marketing where she developed programs for several major accounts. Vistaprint is an online supplier of printed and promotional materials as well as marketing services to micro businesses and consumers. With 7,000 employees, their focus is on helping business owners market themselves. They focus on small businesses - with less than 10 employees. Working to help with the small businesses’ branding - from outfitting a store, advertising