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Seth Godin is a bestselling writer, with 18 books and another one coming out on November 13, 2018. His books address various aspects of marketing, advertising, business venturing and leadership. He is also a successful entrepreneur, marketer and public speaker, who became well-known for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for free. He obtained his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. to associate with it and in a few years ‘Yahoo!’ bought the company, keeping  Godin on as a vice president of permission marketing. Since Seth was last here his altMBA program has graduated over 1000 people. He has also written a new book, This is Marketing: You Can't Be Seen Until You Learn to See, which will be available on November 13. Whether