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A Look Inside Lego: How They Utilize Storytelling, The Power Of Play, And How They Are Redesigning Their Leadership Model

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Synopsis

Loren Shuster is the Chief People Officer at the Lego Group. He joined the LEGO Group in 2014 from a position with Google as Managing Director of Brand Solutions, Asia Pacific. Loren was also previously with Nokia for 10 years where he worked across Asia and Africa before assuming a global marketing role as Senior Vice President of Go-to-Market in Helsinki. In his current role, he is responsible for The LEGO Group's People Operations and Development. As Chief People Officer, he is mainly responsible for People Strategy, Culture, Leadership Development, Talent Acquisition & Retention, and Reward & Recognition. Loren’s focus is on building the right culture, leadership and talent platform so that LEGO can reach more children around the world and 'inspire and develop the builders of tomorrow'. Loren holds an MBA and Masters in Organizational Psychology from INSEAD. The Lego Group has been around for 86 years; with 18,000 employees, they are a privately-held enterprise, still held and owned by the Christi