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CEO Of IDEO On How Leaders Can Apply Design Thinking Inside Of Their Organizations And Why They Must

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Synopsis

Tim Brown is the CEO of IDEO, the global design and innovation company behind projects such as the first Apple mouse and the first notebook style computer. The team of around 800 people are located around the world and they come from a wide variety of backgrounds--everything from chefs, practicing physicians, software engineers, to filmmakers and everything in between. But they all have one thing in common, a methodology of design. Tim is also the author of the book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. What does design thinking actually mean? Tim says, “The big difference between thinking and design thinking is the doing bit, which doesn't crop up in the term design thinking...When you start the creative process you do not know what the answer is. Most people when they're presented with the problem of solve a problem but they have no idea what the answer is, they're sort of, they don't know what to do with it. It's like the proverbial blank sheet of paper. A