The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Huge thanks to VMware for sponsoring this episode! If you want a free copy of my upcoming book The Future Leader, go to http://bit.ly/vmwaregiveaways ____________________________________________________ Today’s world is incredibly fast-paced and competitive. How do you stand out and build your career? By developing your personal brand.   Just like each company has a brand, each person also has a brand. It’s what you stand for and what you want people to know about you. Your personal brand could be a subject you are passionate about, a cause you care deeply for, or a message you want to share. A strong personal brand solidifies you as a subject matter expert and makes you more valuable in your company or in your own entrepreneurial endeavors. Building a personal brand takes time and effort. To build a maintain a strong personal brand, you need to focus on three areas: Consistency Choose a brand and stick with it. What are you going to share with people? What do you want them to know about you? Decide on one