The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products (2014) and Indistractable: How to Control Your Attention and Choose Your Life (2019). He started and sold two tech companies and he has taught at Stanford Graduate School of Business and Design. He has been studying and writing about behavior design and habit formation for many years and he became fascinated with how technology persuades people to do things they normally wouldn’t do. This is ultimately what led him to write his bestselling booked Hooked.    Nir’s newest book came about as a result of his search for a solution to a problem he had with staying focused and getting things done. Nir says, “Hooked is about building good habits, Indistractable is about how do we break bad habits.”   Being distracted is not a new problem. These days we tend to place the blame on technology, social media, smartphones, etc… But as Nir points out, “People have always been finding ways to escape boredom. So it's not a new [being distracte