The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Chances are, at some point over the course of your life and career, someone will shoot down a project or idea that you’re passionate about. Hearing No is a part of life and something everyone faces. The difference between success and failure often comes in how we react to hearing No. I recently had the chance to interview former GE executive Beth Comstock. She told a story about an idea she had for a project early in her career. She did her research and presented it, only to be told No. But Beth didn’t give up there. She re-worked her project and presented it again. Again, she was told No. This happened over and over — Beth made adjustments to her idea, listened to feedback, and then went back to present. Over and over she was told No. Finally, a top executive told her Yes. When she asked why he said it was because she had made it impossible to say No. Her persistence had paid off and her idea finally came to fruition. In the business world, No really means Not Yet. Don’t let one person’s opinion of your