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Synopsis

Jim McKelvey is the co-founder of Square and the author of a brand new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time. Square was founded in response to a problem Jim had in his glassblowing business. He ended up losing a big sale because he couldn’t take an American Express card. So he set out to solve that problem along with his former intern, Jack Dorsey.    Jim says true entrepreneurs solve problems that haven’t been solved before, they don’t just start a business, they do something that has never been done before. And that is what he and Jack did, they solved a problem in a way that no one else had ever thought of before. They even were able to beat out Amazon when the company tried to copy the setup Square had.    The reason behind how they beat Amazon, Jim says, “In Square's case, I outlined about 14 things that we were doing absolutely differently from everybody else, 14 separate things and we were probably doing some more subtle stuff on top of that and each of