The Future Of Work Podcast With Jacob Morgan | Futurist | Workplace | Careers | Employee Experience & Engagement |

Jonah Berger is a Professor at Wharton School at the University of Pennsylvania. He is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is also the bestselling author of numerous books including a brand new one titled, The Catalyst: How to Change Anyone’s Mind.    How many times have you tried and failed to change someone’s mind about something, whether it was a family member, a coworker, a friend, or a boss? Jonah says it is because we are going about trying to change their mind in the wrong way. He says, “If you look at a chair in a room you are sitting in and you wanna move the chair, pushing that chair is often a pretty good approach, right? If you push that chair in the direction you want it to go, it often moves in that direction. But there's one problem, when we apply that same notion to people which is that people aren't chair. When we push physical objects, they tend to go, when we push people they tend to push back. R